The black levels, contrast ratio, motion processing and detail of the Sony 52V5500 go beyond what you would expect from an LCD TV. This set just like the others in the Sony range exploits the full capabilities of LCD screen technology setting a new bench mark in performance. 
With Blu-ray and other high definition sources the Sony Bravia KDL52V5500 is exceptional. The best Blu-ray experience can be seen on a Sony TV, and this Bravia LCD is no exception. The created picture on this TV possesses amazingly clear detail and brilliant colours. The fluid like motion of on screen movement is virtually as good as the more expensive next model up from Sony, the W5500 range which possess the Motion flow 100hz processor The only weakness of the TV is the bleeding through of the backlight at the corners when the scene in a film is dark messes up what is an almost faultless picture.
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It is quite unfortunate that the Sony Bravia KDL-52V5500 has uneven screen illumination in view of its ability to produce such an excellent audio visual experience on standard definition and Blu ray disc. Occasionally on a number of images, there is a little bit of edge shimmering however this is barely perceptible unless you are trying to find it.
Even at this surprisingly low price for an LCD television of this quality, this Sony Bravia offers superior sound quality by comparison to other models with its crystal clear sound and deep bass.
The blacks are deep and the whites are brilliant on the Sony Bravia KDL52V55000 in particular on HD sources such as Blu-ray. This TV has smooth flowing on screen motion and natural colours.
Despite the inconsistency of the backlighting you should not dismiss this Sony Bravia television with its otherwise impressive performance.
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